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36 TikTok Products You’ll Be So Happy You Took A Chance On
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More This beloved “sunkissed poppy” hand soap and holy grail oscillating fan are so good that really, they’re the ones taking a chance on you. As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. Check out a TikTok of the E.l.f. tubing mascara in action. I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. Get it from Amazon for $7 (available in three shades). Check out a TikTok of The Met x Band-Aid collab in action. Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman Promising review: "This seemed a little pricey at first, but after a few weeks, my skin is remarkably smoother. The texture is finer, fine lines have disappeared, and the texture is smooth. It absorbs into the skin well, so ideal for both at night and under makeup. There is no fragrance, which is a plus for me. It’s an excellent value for the money, and it’s a great product." —Emily Pro-tip: like a ZILLION postpartum humans said this was ultra-soft on their bellies, especially after C-sections! Check out a TikTok of the ButterLuxe biker shorts in action. Promising review: "MY FAVE. I have four colors of these shorts now! They’re so soft. Squat proof. The perfect length. Great quality material. I wear all of them every week, and they’re still in perfect condition." —Steiner Mom Get it from Amazon for $24 (available in women's sizes XXS–XL and 23 colors). Check out a TikTok of the scalp renewal brush in action. Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody who has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker Get it from Amazon for $9.99 (available in four colors). Check out a TikTok of the butter squishy in action. Promising review: "I absolutely love this butter stick squishy! The soft texture and slow-rising design make it incredibly satisfying to squeeze and play with. It’s perfect for relieving stress during busy workdays and keeps my hands occupied while I focus. The bright yellow color is cute and cheerful, and it has held up well with regular use. It also makes a great desk toy, party favor, or small gift for kids and adults alike. A fun, calming, and high-quality squishy that I highly recommend!" —Milagros Lopez Get it from Amazon for $7.59+ (available in a two-pack and in gold). Cliganic is a small business that specializes in all-natural personal care products. Check out a TikTok of the mosquito-repelling bracelets in action. Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me, but the number of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews, and about 99% of them had great results. I've only used this bracelet twice, but both times I was outside and untouched. Delivery was very quick, so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian Check out a TikTok of the smoked sea salt in action. Promising review: "The smoky sea salt by Maldon is the best by far that I have found. I love the crunch and flavor. I put it on my steaks and on my vegetables and baked potatoes, and top my scrambled eggs with it. I suggest buying two boxes." —Kimberly Yarbrough I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry. Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. Get it from Amazon for $15 (also available in pink honey and nude honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!). Check out a TikTok of the Sunkissed Poppy Hand Soap in action. I am so very in love with this dreamy, floral, slightly sweet soap that I refuse to stock my bathroom with anything else. It's so fresh and lovely without being overpowering and feels so nice on my skin. I have to wash my hands a lot because of NYC public transit and diaper changes, but my hands are never dry from using this. Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT "Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian Check out a TikTok of the green tomato clay mask in action. Promising review: "I was very skeptical about this product. I thought it was another celeb 'paid and promoted' kind of thing. I use it as a mask only on and around the T-zone. It greatly reduced whiteheads and blackheads! It’s a miracle! Usually, I could feel the white head bumps. It now looks so smooth and clean! I've used it four times so far. Don’t leave it longer than recommended if you are using it as a mask. I felt my skin getting dried out." —solemia2 Check out a TikTok of the Dreo tower fan in action. I live in an apartment with a wall air-conditioning unit that simply DOES NOT do the trick when it's 90+ degrees outside. This gizmo is an absolute lifesaver. The air actually feels COOL, and it's so quiet that if the air weren't blowing on me, I wouldn't even know it was on. I love how adjustable the fan speed is and that you have options to let it rotate or not, because I work from home and I am very picky about my working environment. I also appreciate how modern and sleek it looks! You hardly notice it, despite it being so tall. Promising review: "I am INCREDIBLY sensitive to noisy fans when I’m trying to sleep at night. I have tried so many different fans, and this is the first and only one that has been COMPLETELY silent, besides just hearing air come out of it. No clicking, no nothing. It’s incredible. I just bought another one for my office." —Lori Perkins Get it from Amazon for $89.92+ (available in three colors and with or without enabled Wi-Fi). Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. I've been using these for awhile, and I love them! I usually use an electric toothbrush, but I feel like I get a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. Check out a TikTok of the under-eye brightener in action. Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. Get it from Amazon for $10.10+ (available in a steel or rose quartz rollerball). Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Check out a TikTok of the collagen sunscreen in action. Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry Check out a TikTok of the nausea relief inhaler in action. My fetus was a menace to society in my first trimester, and I was nauseous all day and night. Nothing I ate or drank could make it go away, but NOT eating made it somehow worse, so in between meals this was a quick way to get some relief. It wasn't a cure-all, but the distinctive herbal scent helped get me closer to baseline when I really needed it during the workday! I also loved how tiny it was for taking in my bag. Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly Get a pack of two from Amazon for $12.99 (also available in a pack of four). Check out a TikTok of the foot masks in action. I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018 Get a set of three pairs from Amazon for $11.97. Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B. Check out a TikTok of the moisturizer in action. I have had on and off dry patches on my face for *checks watch* my whole life, which I just accepted as a consequence of being a human in their thirties who spends a lot of time outdoors in cold weather. It took like two seconds for my (SPECTACULAR) dermatologist to assess the situation and recommend this. The dry patches around my mouth and eyes were gone within two days of using this. It absorbs so quickly into the skin that I was almost scared it wasn't doing anything, but the long-term results are undeniable. My skin is softer, and I was able to cut out the expensive niacinamide and exfoliant I was using, making this one of the most cost-effective skincare moves of my life. For context, I am not wearing any makeup in the above shot aside from my beloved $7 tubing mascara, because this evens my skin out enough that I feel like I don't need foundation anymore. I am so grateful my dermatologist recommended this to me, and I only wish I'd gone to see her about it much sooner! Get it from Amazon for $24.99 (available with SPF and in various sizes). Check out a TikTok of the laundry spray in action. Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and I can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods). Get it from Amazon for $9.99+ (available in different sizes). Check out a TikTok of the Dae styling cream in action. Dae is a small business that specializes in haircare and styling products. Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos Londontown is a small business that specializes in nail care products. Check out a TikTok of the nail polish in action. Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples I am in my mid-30s now and know which products are best to clean certain things in my home, but when I was in my twenties, I most certainly did not. This was the PERFECT cleaning catch-all for someone who didn't know what they were doing. I used it on my caked-over pans, to clean the stainless steel sink, and to clean all the bathroom grime. It's also a dream come true for a renter, because it is super tough on messes, but never scratches surfaces or peels paint off of them. (Trust me — I had to use this stuff to get red wine off the wall once after I left a bottle on top of the fridge and it unceremoniously smashed all over the place. Did I mention I was a hot mess in my 20s??) Promising review: "Found this product on TikTok. I don’t think I’ve ever seen value like I do in this product! Literally use it on EVERYTHING!! Kids and teens have dirt, grime, and grease on their walls? ...This will make it look like a new paint job. Baseboards need some love? A pea-sized amount of this makes them look brand-new. Need a shoe cleaner? PERFECT for sneakers. I could name a million more uses, but I can ASSURE you this is worth every penny. What’s more? You need such LITTLE of this product, it will last a VERY long time. Thank you, TikTok!!!" —Rachel in CLT Get it from Amazon for $5.97+ (available in five sizes and a brand new SQUEEZABLE version!!) Check out a TikTok of the BrüMate Rise Water Bottle in action. I have been on the hunt for a leakproof, "throw it in your bag" water bottle for a long time, and this is the holy grail of them. I've had this thing knocked off my couch and rolling all over my living room so many times now that I know for a fact it keeps its promises. I am the mom to a very curious little baby boy who likes to lunge and grab for things, so having this in my arsenal has been a total lifesaver in the spill department. I am especially impressed by how long it stays cold! I put my iced tea in here every morning, and by the time I wash it out at night, the ice is still perfectly intact. I also just love the sipping experience! The straw is very soft and satisfying to use. Get it from Amazon for $37.99+ (available in 19 colors and three sizes). The color-adaptive formula is designed so one of four shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Get it from Amazon for $6 (available in four shades). Lulu Candles is a US-based small business that specializes in scented candles and perfumes. Check out a TikTok of the Lulu Candle in action. Promising review: "This is such a great candle that fills the room quickly with a really nice, strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle, and this one is very, very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto Get it from Amazon for $16.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents). Check out a TikTok of the JBL headphones in action. I am a recent convert to these JBL headphones, and as someone with a big chonky head, I CANNOT recommend them enough. I have had to "stretch out" every pair of over-the-ear headphones I've ever bought, but these were comfy on my noggin and gentle on my ears (even with earrings on!) from the moment I opened them. The sound quality is absolutely gorgeous — I've been bopping around to the Wicked soundtrack like I'm an extra in both of the movies. I also am obsessed with how well these cancel noise, as someone living in very noisy NYC! Get it from Amazon for $119.95 (available in four colors). I will scream this thing's virtues on every corner of this earth. I used this on an eight-day international trip. It fit a veritable arsenal of products — all of my skincare, makeup, hair supplies, toothbrush, toothpaste, and deodorant were wedged in the different pockets, and still compacted easily and went right into my carry-on backpack. It made setting up at the hotel a two-second process of hanging it up and having all my products instantly accessible to me and easy to put away. I cannot imagine traveling without it, especially now that I've used it on a multi-city trip where it was so handy to fold back up and take through several hotels. At one point, I forgot to properly close a lotion, and it exploded a bit, and the bag was super easy to clean from the inside! Get it from Amazon for $16.99 (available in two sizes and 12 colors). Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, which mentioned that it performed like Dior's Airflash, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens Get it from Amazon for $19.99 (available in 12 shades). Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday, and it arrived the following Saturday, fast shipping! Today is Sunday, and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather Get it from Amazon for $9.48+ (available in two sizes and multipacks). Joesoef Skin Care is a small business that specializes in anti-acne skincare products. Check out a TikTok of the sulfur soap in action. I've had hormonal acne on and off my entire adult life and tried so many things that didn't work that I just accepted that I'd have to deal with it forever. I came across this product while writing a BuzzFeed skincare post a few years back and tried it for myself. I have gotten like, maybe ten zits since then (and I'm not even sure if they count, because it was when I was pregnant). I use this once a day at night and follow up with La Roche-Posay Toleriane Double Repair Face Moisturizer and the combo made my hormonal acne vanish! Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G Get it from Amazon for $12.99 (also available in multipacks). Check out a TikTok of the cloud knife in action. Between my job on the shopping team at BuzzFeed and being a first-time mom, I have a LOT of packages to open, and very little time to do it while my creature "naps" (air quotes because naps clearly go against his baby religion). I am also very, VERY vain about my nails, so I refuse to open packages without some kind of blade. I ordered a pack of these a few years ago, and even though I have lost all but one of them (I am very disorganized, oops), it still performs as well as it did the day I bought it! It gives super clean cuts and gets packages open instantly, and automatically retracts when you're done, so you don't have to worry about putting it in a drawer. Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski Get a set of six from Amazon for $6.49. Check out a TikTok of the Tumella Umbrella in action. I am originally from Seattle, so I hate umbrellas of all kinds!! But I bought this one on Prime Day because the only way to take my baby out in the rain in NYC is to wear him in a carrier and hold an umbrella above us. This thing is HARDY. We have had some of the biggest, wildest winds and sideways rain in New York this summer, and this thing never flinches. I also ADORE the instant open with a button, which I only have to use one hand for. It's super compact and slides easily back into its waterproof cover to store for later. I can't believe how affordable this umbrella is, given how well it holds up and how well it's designed! Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker Get it from Amazon for $19.99+ (available in 25 colors and packs of two). * TikTok Products That Aren’t Only Worth The Hype, They Exceed It * I Need You To Know That These 36 TikTok Beauty Products Have *Actually* Earned Their Fame * TikTok Can Be A Time-Waster, But These 34 Viral Products Are Not * TikTok Products That Work So Well I Can’t Wait For You To Try Them * I Regret To Inform The TikTok Haters That These 38 Products Are Actually Spectacular At Their Jobs BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.