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Let’s just say there’s a reason these gems keep showing up on your feed, and you don’t want to be the last person to know why.

As a resident writer on the BuzzFeed Shopping team, I can't believe that I get to search the internet to help you find the best, most unique, life-changing products for my job.

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon by how good this is. I mainly use it on my neck, hands, and forearms. The difference is amazing. My skin actually feels so good. I wish I could buy larger containers of it." —Kimberly P. 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: “AMAZING!!! I followed the directions exactly and saw results within a week! My big toe has been in bad shape for about eight years. It is quickly changing the color of my toe nail back to normal, my nail is becoming thin again, and the curve in my nail is moving back to its normal position. I HIGHLY recommend this product! I can’t wait to see the final result once I complete the process. Don’t hesitate, JUST GET IT!!" —Mariaelena

Get it from Amazon for $19.97+ (also available with nail files, in a patch version and in packs of two).

Promising review: "This hat has been my go-to hat for summer and vacations. Looks super cute paired with a swimsuit or jeans and a tank. I have packed it in a suitcase multi times for travel and had no issues with it breaking or creasing. [It comes in] many cute colors, but I love the the lighter cream with the black band." —ND

Get it from Amazon for $25.99 (available in three sizes and 12 colors). 

Promising review: "If you’re looking for a cute Band-Aid that has flexible fabric, these are it! I only use flexible fabric Band-Aids because they’re way more comfortable and stay on better. Bonus that these are a cute design!" —Jessica

Get a pack of 30 from Amazon for $3.77 (also comes in a pack of two).

Some reviewers say it's like getting this $62 bottle of Pink Sugar.

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Fellow Buzzfeed Shopping writer, Emma Lord, actually owns this "holy grail" lippy and says: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick." 

And check out this TikTok of someone using it on their lips AND cheeks!

Get it from Amazon for $25 (also available in nude honey and pink honey!). 

Promising review: "I bought this because I have the outlandish idea that my refrigerator will look just like those on TikTok, but I am pleasantly surprised to find that it keeps my cold cuts fresher for much longer than expected. It's large enough to hold a pound or more of cold cuts or cheese, which is a bonus. The sealing technology is superb and strong. At one point, I almost could not open the container due to the seal being so airtight. Not only does this product look good in my fridge, but it is saving me money, so definitely a win-win for me." —IrishEyes

Get it from Amazon for $9.99+ (available in three styles and a combo option). 

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" —Shay M. 

Get it from Amazon for $5.95 (also available in a two or three pack).

Promising reviews: "I'm impressed with the quality of these pens. The 0.5mm fine point delivers a super smooth writing experience, and the ink dries quickly, leaving clean, neat lines. The barrel is also very comfortable to hold, even for extended periods. The retro colors are a stylish bonus. Highly recommend!" —Marie70

Get a set of five from Amazon for $7.99+ (available in eight styles and in packs of four, six, eight, 10 and 12).

Promising review: "I love this pillow. I have been searching for a comfortable pillow for years. I am a side sleeper and have had neck and shoulder pain for over 10 years. I have been using this pillow for almost two weeks, and the pain is gone. It takes a few days to get used to, but after that, it is great. I have a Sleep Number bed that tracks sleep quality, and my sleep score has increased dramatically since using this pillow." —Bill Kobylarek

Get it from Amazon for $39.98 (available in three colors). 

Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton

Get if from Amazon for $7.45 (also available in a pack of two or four).

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "This sunscreen is well worth it. I used it all summer and never got burnt. It lasted tanning, swimming, and walking around outside every day. I would reapply it every hour or so to ensure coverage. It is really lightweight and doesn’t feel like a thick sunscreen. It had a nice, subtle smell that wasn’t overpowering. I am happy I got so many bottles to last the summer, and the slim packaging was nice to take in a bag. I will be getting it again!" —Savannah

Get it from Amazon for $6.89 (also available in a stick version). 

Check out a TikTok of the E.l.f. tubing mascara in action. 

Fellow BuzzFeed Shopping writer, Emma Lord, *loves* it and says: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

This requires two AAA batteries, which are not included. 

Promising review: "I have used this Remington razor long enough now to say it is a great razor, and good for sensitive skin. I have found that it gives a good clean shave without leaving a sting on the skin. No pulling, no dragging, cuts close for even the toughest hairs. Low noise and speed is great. Shave smoothness lasts longer than throw away razors." —Bertha Green

Get it from Amazon for $9.99 (also available in a pack of four).

Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay 

Get it from Amazon for $7.97 (also available in three other scents). 

Promising review: "Absolutely love this top/sports bra. I’m a 36D and I find this incredibly supportive for how cute it is. It’s become my new go-to for my workouts. I bought it in sky blue and black as well. Now I want it in every color, lol. I wore it with jeans for date night and it was super cute as well. 10/10 recommend." —Brit's Favorite Finds 

Get it from Amazon for $19.54+ (available in women's sizes XS–3XL and 45 colors). 

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of Lumify in action — it is UNREAL how quickly it works.

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Fellow BuzzFeed Shopping writer, Emma Lord, has tried this and says: "I bought this after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs with other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying, and I feel quite refreshed and squeaky clean without ever feeling dry." 

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.49 (also available in two other scents).

Check out a TikTok of the Sqeezy in action. 

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.40 

You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth. 

Promising reviews: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!" —Dee 

For Elementary puzzles, you need to find the suspect, location, and weapon. For Occult Medium puzzles, the added challenge is that the murderer always lies, and the other suspects tell the truth! For Hard Boiled puzzles, you also need to find a motive. And for Impossible puzzles, you have to discover all four elements and deal with the lying witness statement from the murderer. Each puzzle has a logic grid to help you keep track of the evidence. 

Check out a TikTok of Murdle in action. 

Promising review: "The puzzles are a lot of fun but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes but this one will keep me busy for awhile!" —Liz Gately

Get it from Amazon for $12.48 (also available in a spiral version). And when you need more puzzles, check out Volume 2 and Volume 3!

Here's what BuzzFeeder Jenae Sitzes says about it: "I finally tried out this tool with my Crave Naturals brush, which I used for (*checks Amazon order history*) TWO YEARS without every doing a deep clean of it. I mean, sure, I would regularly pull out the loose hair and whatever I could get to using my fingers, but there was always this gross layer at the bottom I couldn't reach, and I kind of just tried my best to pretend it wasn't there. LET ME TELL YOU: This tool is genius. With barely any effort, it pulled out that gross, years-old layer of *stuff* at the bottom of my brush (the photo above shows that layer already ~dislodged~ by the tool, right before I pulled it out), and now I don't have to feel disgusting every time I run it through my hair. It actually feels like it's doing a better job of *brushing* now too! Seriously, if you are a human with brushable hair on your head, you need this."

Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

Get it from Amazon for $20.98+ (available in two scents, two sizes and a two pack).  

Promising review: "I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." —Amazon Customer

Get it from Amazon for $10.47 (available in two shades and in packs of two or four). 

Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for, and I look forward to when I burn mine after I’m done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently." —Brent Helm

PSA: Do not shake the bottle before use! 

Promising review: "I rarely ever get pimples, but every once in a while, when I do, they seem to last forever. A coworker of mine suggested I try this. I am SO happy I did. I had one very large pimple and two tiny ones — when I used this, they were all gone by the time I woke up. It does have a semi-potent smell, but it goes away after applying. I have never used a product like this before. I am so pleased to have this. I have very sensitive and dry skin, and this did not irritate my skin at all. I find it fun to put on. Would definitely buy again in the future." —Stephanie

Get it from Amazon for $18+ (available in three variations that include drying patches).

Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather

Get it from Amazon for $9.48+ (available in two sizes and in a pack of two, three or with a cleaning cloth).

Promising review: "It’s lovely. They call it a cover-up, but I wore it with dress pants and a white shell top. I received several compliments. I have purchased a few more in different colors. Nice and long. Comfortable. Seems durable so far. Don’t wear it for warmth though, — it might protect from sun or a slight breeze, but it is more for looks than warmth." —MAC

Get it from Amazon for $8.49+ (available in women's sizes S–5X and 59 styles). 

Promising review: "Great travel product. It is exactly what I was looking for. Super portable to throw in my work bag and easy to put together. Love that it USB charges. Great combinations of water pressure." —MJ

Get it from Amazon for $19.95+ (available in four colors). 

Touchland is a small business that specializes in hand sanitizers. 

Check out a TikTok of Touchland in action. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 

Febu is a small business that specializes in earth-friendly, non-toxic home products. 

Promising review: "I love these! I have used these for years instead of a sponge or a dishrag. They hold up great, mop up crumbs and spills quickly, can be popped in the dishwasher to clean, and bring a bit of color to the sink area in my otherwise neutral kitchen." —Wynnefred

Get a set of five from Amazon for $14.95 (available in 15 gorgeous sets). 

Check out a TikTok of the hair ties in action. 

Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" —Tiara Scheurell 

Get a set of 20 from Amazon for $6.49+ (available in six styles). 

It includes four markers, but you can get other colors here!

Promising review: "I have it to write down things to buy. Very convenient and came with a good number of markers. It’s really simple to clean. I use a wet cloth when I don’t want to use the eraser, and that works easy also." —Stephanie Rios 

Promising review: "I absolutely love these salad containers. These containers fit a ton of salad greens and all sizes of toppings — nuts, beans, cheese, fruits, meats, pasta, etc. They make packing lunch easy. Just throw in some greens, a protein, a dressing, and toppings that make salad fun for you! We use ours several times per week, and they make it to both our jobs without spilling or leaking. I walk and ride public transit, so mine gets tossed around a bit. Several of my friends and coworkers have bought them after seeing mine!" —Heathiedoodle

Get it from Amazon for $16.99 (available in seven colors). 

Here's what BuzzFeeder Elizabeth Lilly has to say about them: ""I own several sets of these and even pack them when I travel because I never want to sleep on a cotton pillowcase again after getting used to these beauts." 

Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key

"These are really nice — perfect price point too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri

Get a set of two from Amazon for $7.99+ (available in 22 colors and four sizes).

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (also available in three other formulas and in a set of 16).

Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults. 

Check out a TikTok of the Deathwish Instant Coffee in action.

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy

Get a pack of eight from Amazon for $11.99+ (also available in a pack of 64).

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.