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Because your haircare routine shouldn’t require a flowchart and a chemistry degree.

I am a contributor who has been writing for the BuzzFeed Shopping team since 2020; as a film nerd and long-term pop culture enthusiast, I bring an engaging, conversational voice to my work and love discovering and testing new products to share with readers.

Promising reviews: "I use this in the shower while having conditioner on. Great brush. Makes brushing my wet hair after my shower so easy." —sarah

"Compared to my Denman (which I loved), this brush is superior in every way. The removable brush bed keeps the brush secure, unlike my previous one, which would slide whenever I brushed my hair with conditioner in it. The bristles themselves are securely in place, unlike my old brush, where I often had to reposition them. The handle is ergonomically dynamic and so easy to hold. This brush detangles and defines my curls effortlessly. I love it!!!!" —Gianni Watts

Promising review: "Great brush! It detangles my wet hair quickly and painlessly without pulling. Easy to use, comfortable to hold, and very good quality. Definitely worth the purchase." —Sue

Get it from Amazon for $16.89+ (available in 12 colors).

Promising reviews: "This thing is incredible!! Once you realize how to place your hair in the tool, it is ridiculously easy to use and works beautifully! It took about 10 minutes, and I’ve not even brushed it out or styled it. If you’re on the fence, get it!" —Melissa M

"I love, love, love this hair tool!! I have every tool ever made… This is by far my favorite. My curls last for days! I didn’t get this off TikTok because it was basically the same price, and Amazon gave me peace of mind. I received it the next day as well." —Katie Smith

Get it from Amazon for $79.99+ (available in three sizes and three colors).

Just a note that you don't have to lay your edges, but this is great if you do!

Promising review: "I love this edge control!! At first, I was very skeptical because I didn’t know how to use it properly. It would leave a white residue on my edges. Once I started adding water while applying the product, it made a huge difference and no longer left any residue. It also lasts a long time and is easy to refresh throughout the day. My biggest tip is to use it with water, it works amazingly well!" —Khia

Promising reviews: "These are great! Once you get the hang of it, it’s such an easy way to get cute hair the next day. I wore them almost every night of vacation so that my hair looked great the next day with minimal time spent styling. The picture is after a full day of wearing the curls with no hairspray! They get looser throughout the day, but such a cute wave! You can make the curls tighter or looser by how tightly you wrap them. Easy to sleep in. I’m a big fan!" —Amazon Customer

"I've been wanting to get a heatless hair curler for a long time after hearing my coworkers talk about using one and coming in with beautiful curls to work. I chose this one for the softness and the different curl styles I could get from using it. I love that I can wrap my hair up in it at night, sleep without interruption from some bulky curlers, wake up and easily remove it in the morning, and have flawless curls. I just remove the curler in the morning, run my fingers through all the pieces, and spray some hairspray. I have extremely thick hair that tends to get heavy and doesn't hold curls, but this, along with the hairspray, would keep my curls fluffy all day long. It's at a great price point, and I've not had any issues with it (have had for several months now). Would definitely recommend this one!" —Krystina J

Get it from Amazon for $14.99+ (available in six colors).

Promising review: "Even on days I don't use a conditioner after shampooing, a few pumps of this make my long hair easy to untangle. My hair is soft, shiny, and not weighted down. I'll buy the bigger size when I run out." —Veca

Get it from Sephora for $24+ (available in two sizes).

Promising review: "I love my custom hair oil! It absorbs very well into my hair and completely healed the dryness I was dealing with for months within one to two uses. I have a streak of bleached hair I thought was a lost cause, and the hair oil revitalized it back to the condition of the rest of my natural hair. I wish I had known sooner that it could be this easy. 12/10!" —Celeste M.

Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. 

Promising reviews: "My hair has never felt more nourished since I added this product to my routine. After just a few uses, I noticed my hair feeling thicker and fuller, with a noticeable improvement in texture. It’s much smoother and more manageable. It also completely eliminated my dandruff, something I’ve struggled with for a while. The formula leaves my scalp feeling refreshed and clean without any irritation. My hair looks shinier and more vibrant overall, and I’m seeing less breakage." —Jonathan Santos

"Smells wonderful and easy to apply. It does not make your hair greasy at first, but if you go several days without washing your hair, it will naturally get greasy. It has definitely helped make my hair softer. I have yet to notice it helping with regrowing my hair, but I’m only a week in." —Stephenie Tonelli

Promising review: "I have VERY oily hair, and it’s very long, so washing my hair is a chore, so I try to wash it every two days. I’ve tried very expensive dry shampoo and every kind that claims to help with oily hair. I have used this for a week now, and I can’t believe how much it absorbs oil, adds so much volume, and rubs in easily without leaving white residue. Love love love —Jordy

Get it from Amazon for $6.97 (also available in a two-pack).

Promising reviews: "This brush feels like a little treat every morning." —Maureen B.

"Perfect brush for detangling and brushing in general. Pretty to look at and to hold. Easy to clean." —Julie G.

Get it from Credo Beauty for $48 (available in five colors/prints).

Promising review: "If you’ve been thinking about it, just get it. I am lazy with styling my hair, and this dries my hair and leaves it bouncier and with a little curl. So much better than a regular hair dryer." —chickadee

Get it from Amazon for $155+ (available in three sizes and a model with all three interchangeable heads).

Promising reviews: "Works wonders! Not crunchy, great for fine hair, easiest styling product I've used. Don't need much to see it work." —Madeleine C

"This is another one of my go-to hair products and something I reach for consistently. I use it on damp hair, and the difference between using it and skipping it is honestly huge. When I apply this before blow-drying, my hair has noticeably more volume and body. It doesn’t feel heavy or sticky, and the fullness lasts surprisingly well throughout the day. My hair looks more lifted, thicker, and styled — without feeling overdone. Personal thought: I can always tell when I don’t use this, which says a lot. It’s one of those products that quietly do their job but make a big impact. For me, it’s absolutely worth the price and truly lives up to the hype. If volume is something you struggle with, especially with fine or short hair, this is a solid investment." —Real Rockies Reviewer

Get it from Amazon for $12+ (available in two sizes and in a set).

Promising review: "I really don’t have the words to say just how I love this product. I’ve used co-washes before, and for the first time, maybe in my adult life, I not only get clean hair with nice definition and volume, my scalp does not itch and feels clean and fabulous, and stays that way with a spritz of the moisture memory re-activator. To be honest, those two are my must-haves. I’ve tried a few of the other Curlsmith products, and I like low-maintenance hair. The co-wash lasted all summer, even with sweaty weather, and the moisture memory spritz is both easy and fabulous. I use a wide-tooth comb to comb out my hair upside down, spritz, fluff, and then straighten up, spritz again, fluff, and I am good to go." —Kindle Customer

Get it from Amazon for $12.50+ (available in three sizes).

Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. 

PureEssenceFragrance is a small business that handcrafts everything from luxurious soaps to scented candles in small batches, proving that upgrading your daily routine doesn't have to cost a fortune.

Promising reviews: "This has really helped my hair loss. Love this bar shampoo! Lathers quickly and rinses quickly." —Marilyn

"Really nice shampoo. Lathers well, makes my hair feel great, and smells nice. I like the textured side, it gets into your hair easier." —Sarah 

Get it from PureEssenceFragrance on Etsy for $12+ (available in nine scents, including an unscented option, and with the option to add a soap-saving net).

Promising review: "This hair mask works incredibly well. After just one use, my hair felt noticeably softer, smoother, and much more hydrated. I have dry, color-treated hair, and this helped reduce frizz while adding shine without making my hair feel heavy or greasy.

The texture is rich but easy to distribute, and a little goes a long way. The scent is pleasant but not overpowering. I use it once or twice a week, and it has made a big difference in the overall health and manageability of my hair. Definitely a staple in my routine." —Pollyanna

Promising review: "I have long, wild, easily tangled hair (especially when it’s wet), and when I use this after a hair wash, it makes my hair so easy to brush. It’s also extra soft when it dries and works as a heat protectant, so I don’t need to use many sprays. Highly recommend!" —Amazon User

Promising reviews: "I absolutely love this! My hair is naturally bone straight, and this product gives it beautiful waves and added volume without any dryness or crunchiness. It feels lightweight and leaves my hair looking effortlessly textured, perfect for that beachy, lived-in look. I also appreciate that it doesn’t make my hair sticky or stiff like some other sea salt sprays I’ve tried. If you’re looking for an easy way to achieve soft, natural waves, I highly recommend giving this a try!" —Sarah B.

"Yes! I do love this spray texturizer. I have tried EVERYTHING... From Aquage (which I also like) to Nioxin gel to Bumble and Bumble products, OGX products, Aveda, Paul Mitchell... On and on!!! This sea salt spray (and I've tried other sea salt sprays... Even made my own) works wonders! It 'thickens,' texturizes, and pieces my pixie cut beautifully and quickly. Right out of the shower: Towel dry... Spray... Mess it up... And out the door!! I usually get dressed first, but you get where I'm coming from. Fast, easy, and smells FABULOUS!" —sistyugler

Get it from Amazon for $16.67 (also available in a two-pack).

Promising reviews: "OK, so I found out about this life-changing device on TikTok. I've always wanted these kinds of beach wave curls, but no matter what I did or what I tried, my hair would never look how I wanted. Well, let me tell you, this thang does exactly what it should. It is seriously the best hair tool ever, so if you're looking for the absolute perfect beach waves, then do yourself a favor and just get it." —Rachael

"I love this deep waver! It is easy to use and creates beautiful, long-lasting waves in my hair. It heats up quickly and gives my hair great texture and volume without much effort. The waves look natural and hold well throughout the day. This has become one of my favorite styling tools, and I would definitely recommend it to anyone looking for an easy way to achieve beach-y waves." —boymom3

Get it from Amazon for $32 (available in two colors).

Promising review: "Excellent product. It keeps my hair soft, shiny, and easy to manage. Plus, it makes your hair smell good." —Linda

Get it from Amazon for $11.94 (also available in a six-pack).

Promising review: "Very lightweight, but adds a little moisture. Excellent at reducing frizz due to humidity. I spray it on my dry hair before going out in humid weather." —Alexis K.

"Easy to use, smooths and brings back texture, and helps me make it between spread out wash days. Love it." —Katelyn H

Promising review: "I’ve been using the Camille Rose Curl Love Moisture Milk for a little while now, and I love it! It makes my curls feel super soft and moisturized without weighing them down and without having to put a ton of product like the influencers you see... Literally, this is the only thing I put on. The texture is creamy but lightweight, and a little goes a long way.

It also smells really nice, kind of sweet but not too strong. I mostly use it on damp hair after washing, and it helps detangle and keep my curls defined and frizz-free. I've also used a small amount to refresh dry curls, and it works great for that too.

Definitely a staple in my curly hair routine now. If you’re looking for something that adds moisture, softness, and a bit of shine without being heavy or greasy, this is a great pick!" —Victoria Prado

Get it from Amazon for $15 (also available in two- or six-packs).

Promising review: "The R+Co Dart Pomade Stick has quickly become my go-to styling product for effortlessly chic hair. This compact pomade stick packs a punch, delivering long-lasting texture and shape with ease.

What sets this pomade stick apart is its convenience and versatility. The stick format allows for precise application, making it easy to target specific areas and tame flyaways. The R+Co Dart Pomade Stick delivers the perfect amount of hold and control without feeling sticky or stiff.

Despite its compact size, a little goes a long way with this pomade stick. I've found that just a small amount is all I need to achieve the desired style, making it a cost-effective option in the long run.

Additionally, the formula is lightweight and non-greasy, leaving my hair looking and feeling natural with a matte finish. It's perfect for adding texture and definition to any hairstyle without weighing it down or making it look overly styled.

Overall, I highly recommend the R+Co Dart Pomade Stick to anyone looking for a convenient and effective styling product. Whether you're a seasoned pro or a beginner looking to elevate your hair game, this pomade stick delivers on all fronts. Say goodbye to bad hair days and hello to effortlessly stylish locks with R+Co Dart Pomade Stick!" —Amazon reviewer

Get it from Amazon for $25 (also available in a two-pack).

Promising review: "This product does exactly what I want without making my hair oily or weighing me down. My hair gets frizzy in the summer months, and this smoothes it all out. It also smells amazing I am super impressed!!!" —Summer

Promising reviews: "Great product for getting chlorine out of your hair. I am in a YMCA pool four days a week. Works great!" —Amazon Customer

"I love the smell, and it leaves my hair detangled and easy to brush after a swim." —pokemonforlife

Get it from Amazon for $19.48+ (available in three sizes).

Promising review: "Best product I’ve found to fight the frizz. I have curly hair, and I like to straighten it. Even in the most humid conditions, my hair is still smooth when combined with the shampoo and conditioner." —Angie N

Get it from Amazon for $10+ (available in three sizes).

Promising review: "Where has this been all my life? I have very fine hair and live in very dry Arizona, and I need to really care for my blonde process hair. The very first time I used this was miraculous! My hair was so soft and had beautiful bounce. Can't stop touching it! I like that it is a pump action foam instead of aerosol and super easy to apply. Not too wet nor sticky, and not a huge lump of solid foam comes out, but an applicable mixture that goes on easily. There isn't exactly a hold to it, which is perfect for my fine hair, and I wasn't looking for 'hold' but rather volume and style. LOVE, LOVE IT!" —LeeLoo

Promising reviews: "This wax provides a very nice and strong hold. It’s fairly easy to apply and easy to clean off as well. It dries pretty matte, so your hair doesn’t look greasy, and the hold lasts until you wash it off. It also doesn’t take much at all, so this should last you a while. For the price, I think this is a great product." —Simon Yang

"This stuff is just what I’ve been looking for. Strong hold, but still keeps my hair soft to the touch. I can restyle throughout the day by running my fingers through it.

I really love the fresh smell, but it fades after a few minutes. The ingredients are as close to natural as I could find. The shine isn't too shiny; it’s just right. I’ve tried using matte pomades, and they just make my hair look dry and lifeless.

I’m half Asian and British. I would describe my hair as being thick and straight, and very hard to style. I literally used only a quarter-size amount, warmed it in my hands, and that was all I needed. I usually use a lot more product with gels or other pomades. For me, paying this higher price is worth the ease of styling and not putting a load of harsh chemicals in my hair." —G.Es

Get it from Amazon for $28 (available in three styles/formulas).

* Summer Hair Products To Help Tackle Frizziness, Oily Roots, And More

* An Air Dry Cream, Hair “Mascara” Wand, And 27 Other Products If You Want To Do The Least To Your Hair This Summer

* Low-Effort Things To Help Style Your Hair This Summer Because It’s Too Dang Hot And You *Can’t* Be Bothered

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.