BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

In this post: Cartier, Olaplex, and Apple swaps that’ll save you serious money.

I am a Shopping & Products contributor and former BuzzFeed Shopping fellow who covers tech, fashion, cleaning, beauty, and budget-friendly alternatives to cult-fave products.

Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don’t have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin

Get it from Amazon for $27.99+ (available in nine colors). 

iJoy is a small business that specializes in headphones and tech accessories. 

Check out why BuzzFeed Shopping writer Emma Lord loves these: "I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point."

Promising review: "To be honest, I wanted the Apple ones because I felt it would be better for me, but my financial situation wouldn’t allow me to get them. I made the decision to get these. These are very cute and comfortable. I have really enjoyed them...The sound is good, and the calls are clear. Great for the price. I haven’t been disappointed. So if you’re in a bind and need headphones, you will definitely love these. They are not 100% soundproof, but they do have some noise reduction, and your caller can still hear you clearly outside." —Carolinee J. Cowart

Get it from Amazon for $21.99+ (available in five colors). 

Promising review: "I’m obsessed with this ring! I wear it every day, even in water, and after four months it still looks perfect. No tarnishing, no fading — amazing quality especially for the price!" —Lex

Get it from Amazon for $7.99+ (available in sizes 5–12, two styles, and three metals).

BuzzFeed Shopping editor Maitland Quitmeyer *loves* these: I personally have both the Aritzia TNA socks *and* these Hanes socks, and now the Hanes are all I'll buy! They are the perfect everyday sock with sneakers or slides, the perfect height, and the thick, cushy bottom is everything. I've walked for miles and miles and miles in them, and they haven't worn out yet.

Promising reviews: "BESTIES, if you don't own these socks yet, buy them NOW! I purchased these over and over again after finding them. They beat every other ankle sock I've tried in comfort, durability, and price! They are the perfect height on my ankles and look great with every shoe or slipper. A NEED!" —Carly M

Get a six-pack from Amazon for $15+ (available in women's sizes 5–9 or 8–12 and two colors).

Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have multiple that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

Get it from Amazon for $8 (also available in four other shades). 

Promising review: "So these are actually really nice glasses. They are super great quality and look so classy. They make a great gift for any wine lover. They are beautiful glasses." —Julia Prebonick

Get it from Amazon for $12.95+ (available in three styles).

Promising review: "Really love these! Well worth it, and they fit great. Very comfortable. They look just like the Ugg version without the large price tag — and the color is great." —maxKatm

Get it from Amazon for $49.99 (available in women's sizes 6–11, including wide sizes, and six colors/prints). 

Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to the skin. Add to your foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not an oily feeling at all, and it doesn’t dry out the skin either. Just a total package. Can’t beat the price either." —Figgy08

Get it from Amazon for $13.88+ (available in five shades and two-packs).

Promising review: "I am in love with the texture and have been looking for an alternative to wear to bed. These are no-show and very comfortable. The design is actually very cute and doesn’t make you feel like you are wearing something bulky! Very happy!" —Hannah Brantly 

Get it from Amazon for $22.99 (available in women's sizes XXS–5XL and a three-pack). 

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising review: "What really impressed me was how expensive it smells for the price. It lasts surprisingly well on clothes and skin, and I kept getting compliments throughout the day. It’s perfect for date nights, evenings out, or anytime you want to feel confident and put together. The bottle is sleek and minimal, and the fragrance itself feels smooth — not overly harsh or overly sweet. For under $30, Dossier really nailed this one. If you love warm gourmand perfumes with vanilla and coffee notes, this is definitely a scent you’ll keep reaching for. I really, really love it." —Rasheda

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous, lightweight finish with a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the circles under my eyes." —Julie F. 

Get it from Amazon for $10.87 (also available in four other formulas/styles). 

Promising review: "This watch works as intended. It monitors heart rate, steps, blood oxygen levels, and even sleep. It's just as good as any Samsung or Apple product, and so much cheaper, too. I have worn it every day since I received it, and have yet to charge it, so the battery holds up really well. I'd definitely recommend this watch!" —Nichole Nadeau

Get it from Amazon for $21.59+ (available in three colors). 

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (I tried a little bit first because I was petrified it would burn off my hair and I would end up bald!), but lo and behold, it was magic! My hair is so strong, silky, and nourished-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "This lip balm is a great alternative if you do not want to pay a ton of money for the Laneige and Summer Fridays lip balms. It is super moisturizing and left my lips super smooth and soft. One of the best e.l.f. products I have tried, and it is a wonderful price. Even though it is pretty small, it lasts a good amount of time. I would definitely recommend." —Lance Z.

Get it from Amazon for $5 (available in six styles and two-packs).

Check out why BuzzFeed Shopping writer Emma Lord actually likes these: "I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My "I'm not like other girls" bit is that, for some reason, I am always more comfortable in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I'm like, "Am I still wearing them??" I use them to run outdoors because that is the only circumstance I'll wear leggings, and I'm happy to report that after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren't wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too."

Promising review: "Super comfy. I usually don’t write reviews, but I tried these first before buying Lulu, and these are the most comfortable leggings for everyday and even for workouts. Highly recommended!" —Criselle Johnson

Get them from Amazon for $32 (available in women's sizes XXS–XXL, two inseams, and 22 colors/prints). 

Promising review: "This spray is amazing. I had a rash on my face, and it disappeared after one use of this spray. I had a stye in my eye, and the skin around the eye was irritated. This spray fixed not only the irritation, but the stye went away as well. Any sort of blemish or acne is taken care of with this simple, inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get it from Amazon for $9.99+ (available in five sizes and multi-packs).

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Amazon Customer

Get it from Amazon for $6 (available in four shades). 

Juno & Co. is a small business specializing in personal care and skincare products. 

Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1-2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price, and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great, and a little goes a loooonng way — I’m in love!" —Amazon Customer

Promising reviews: "My hair has never been better! I got this because of TikTok, and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." —Aaron Key

"These are really nice — perfect price point, too. There's no difference between these and the same pillowcases from Kitsch at three times the price." —Keri

Get a set of two from Amazon for $7.99+ (available in four sizes and 30 colors).

Check out a TikTok of the E.l.f. tubing mascara in action. 

Check out why BuzzFeed Shopping writer Emma Lord loves this stuff: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Promising review: "Ya, I can't believe I'm saying it either, but I've used Thrive for quite a while, and I always have trouble with it flaking and clumping. I always just chalked it up to something that I'd deal with tubing mascaras or something I was doing when applying — but E.L.F. says NOT the case! My mind is blown that a $7 mascara is so amazing. I never have to deal with flakes sticking to my contacts after applying or cleaning any makeup out of my eyes at the end of the day anymore! I thought it was a fluke when I first started using it, but it's been weeks now, and it's stayed consistent. It looks amazing, lashes are longer and fuller and separated - I'm so happy I tried it & you will be too!" —Adel Richardson

Get it from Amazon for $8 (available in three shades). 

Promising review: "I honestly ordered this sandal three times. This is one of the best sandals I've purchased in a while. This shoe is so comfortable, and the arch is perfect for all-day walking. No rub from the straps. I can't say enough about what a great sandal. I ordered the stone color, and it's perfect to match everything. You will NOT be disappointed in this shoe." —Amazon Customer

"I bought these sandals before a three-week trip in Europe; I didn't want to pay for Birks but did want something in a similar style with good arch support. I was a little skeptical about the low price, but gave them a shot... And they were the MOST comfortable sandals I've ever owned. I walked over 120 miles in them during the course of our three-week trip and never once had foot pain. They broke in so quickly and were very supportive from the get-go — and still are! Highly recommend." —Han Lin

Get them from Amazon for $34.99 (available in women's sizes 5–12, including wide sizes, and 20 colors/styles).

Promising review: "I have six of these, and setup is just like AirTags. They are affordable enough to attach to my colony of barn cats’ collars, so I know they are okay if they don’t come to dinner. Unlike AirTags, there is a QR code with the owner's information in case the device is found. Kim from customer service contacted me to make sure I wasn’t having issues. The two-pack package even came with an extra battery. I will never buy actual Apple AirTags again." —Bay Area Girl

Promising reviews: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

"TikTok item, lol. This did not disappoint! It’s so hard to find, so when I saw Amazon had it back in stock, I purchased it! It smells so good." —Contessa 

Promising review: "I bought this for a trip to Italy and used it the entire three weeks. Perfect!!! It’s waterproof and large enough, has pockets where you need them, and even a place to attach keys. The handles are long enough that it’s comfortable over your shoulder! Some are too small. It zips for security! Stylish! Can’t say enough good things about this bag!!" —EWC

Promising review: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, pencil case, two books, a makeup bag, a water bottle, a wallet, lotion, a phone and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

Get it from Amazon for $32.59+ (available in six styles). 

Promising review: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation, and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill

"If you like Charlotte Tilbury, flawless filter, this is leaps and bounds better! Just buy it. The coverage is better; it makes my skin have the most amazing natural glow! The colors run with a warmer/yellow undertone, which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview

Get it from Amazon for $14 (available in 14 shades).

Promising review: "I decided to try this shapewear after seeing it all over TikTok, where many people compared it to Skims as a more affordable alternative. I’m really glad I gave it a chance. For the price, it does its job well! It’s comfortable, holds everything in nicely, and I’ve even worn it without a bra under a cardigan. It gives good support and smooths out my shape, which is exactly what I was hoping for. I liked it so much I ended up buying another one in a different color. Definitely worth it if you’re looking for budget-friendly shapewear that still delivers." —J Hernandez

Get it from Amazon for $38.99 (available in women's sizes XXS–4XL and eight colors).

Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken

Get it from Amazon for $6+ (available in two sizes). 

Lulu Candles is a US-based small business that specializes in scented candles and perfumes. 

Promising review: "I love this candle. I have a bi-monthly subscription to it. I think I originally bought it while I was poking around the internet for Le Labo candle alternatives. The smell is super clean, with hints of sandalwood but more oud. It lasts a long time (at least 2 months for me), and the smell spreads throughout my house. A++++ would (and will) buy again." —Denise Flores

Get it from Amazon for $19.95+ (available in three sizes, gift box options, packs of two, and a variety of other scents).  

Promising review: "I found these because a girl on TikTok was wearing them. The quality is amazing. Not a cheap material. Good shape. I love them. Totally worth the price. I’ll probably end up getting another pair to keep in my car." —Alisa

"I’m really impressed with these SOJOS sunglasses! The design is super stylish and looks much more expensive than it actually is. They’re lightweight but still feel sturdy and well-made, which makes them really comfortable to wear for long periods without feeling tight on the nose or ears." —Bailey Spilman

Get it from Amazon for $13.99 (available in 14 lens and frame color combinations). 

Promising review: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point, what’s there not to like?" —Rachael

Get it from Amazon for $6.16+ (available in nine shades and combo packs). 

Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of tissues. But otherwise, it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray, and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —DH

Get it from Amazon for $9.97 (also available in multiple finishes and a jumbo size).

Promising review: "Lululemon WHOOOO? Great quality, washed well with my regular laundry. Retained its color and shape. I wore it for a back day at the gym, and it was extremely comfortable/durable, no issues! I will keep buying these crop jackets. Also, if you have a bigger chest, I suggest you size up!" —Amazon Customer

Get it from Amazon for $19.99+ (available in women's sizes XS–XL and 11 colors). 

Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat. Very nice and cool material for hotter environments. I have it in so many colors because I love them so much. HIGHLY recommend!" —Cheyenne

Get it from Amazon for $22.99 (available in women's sizes XS–3XL and 47 colors/prints). 

Peach & Lily is a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds has gone to Restore NYC since 2016. 

Check out a TikTok of the acne spot dots in action. 

Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly, so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time, I save my face a lot of irritation and pain. I wear them at night and sometimes during the day; it only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

Get a pack of 30 from Amazon for $4.88 (also available in a 60-pack). 

Reviewers also say they hold up long-term, too!

Promising review: "Better than Eberjey! Impressed with the quality and softness of these pajamas. Ordered a size up bc I was worried about shrinkage, but they didn’t shrink! I prefer these over Eberjeys — the buttons don’t come undone and just as soft — maybe softer!" —CDS

Promising review: "If you desire comfort, if you desire soft fabric against your skin, if you desire pajamas that fit perfectly, if you want to feel like you have your life together, then these are the pajamas for you. I'm currently 39 weeks pregnant and live in these now. I bought a size medium (pre-pregnancy size small) and have no intention of taking these off unless to wash them. And then I'll put on the other color option that I bought of these pajamas because these are so freaking great. The fabric is soft and not too sheer, a material that fits loosely as it should. The waistband does not feel constricting, and the lace drawstring on the pants does not make the bottoms feel tight. The pajamas are of great quality and are worth the investment. I plan on wearing these in the hospital and then probably for the rest of my entire life because they're so fantastic." —CMC

Get them from Amazon for $34.99+ (available in women's sizes XS–XXL and 47 colors/prints).

Also available in a short sleeve and pants set and a short sleeve and shorts set.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.