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Reviewers Swear By These 27 Beauty Products From Ulta
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. These beauties are fan favorites for a reason. I'm a contributing writer that has made my passion for online shopping into a profession. Promising review: "The pillowcases I received are amazing. AND my dermatologist said it's amazing I got them, and because I have a pillowcase that isn't bad for my skin, my acne is getting better!" —Peighton S Price: $55.96+ (originally $69.95; available in one size and 13 colors) Promising review: "Love how soft my hair is. Awesome for restyling too. Use it every morning to wake up my curls again. Love the smell too. Get so many compliments for it." —Idelkis Promising review: "I've tried quite a few heatless curl options. This is by far the best one. It's comfortable to sleep in, it's long enough, bendable, and flexible. It gives me tight, beautiful curls. High quality and the satin is great for my hair. 10/10." —starrster Promising review: "Great!!! Everything I needed and more!!!" —Lauren Promising review: "This is my favorite self-tanner at the moment. I love how it applies, it's hydrating, and dries down super fast! This is hands down the most comfortable tan to sleep in and lounge in while you're waiting for it to develop! I usually just apply it at night and wash it off with water in the morning. The color is super natural, and you can apply it again the next day for a deeper result." —Frankie Promising review: "My hair has always had issues with frizz. This is an absolutely hands-down amazing tool package. I'm able to make my hair look and feel like I just came from my salon." —Shonna Promising review: "Love it!! It blends like a creamy powder and lasts all day!" —Julia Promising review: "Two weeks of using it every night, it has helped my skin in many ways. It's giving my skin a facelift look. I don't look tired and it helps puffiness under my eyes. I'm a huge fan!!" —LaShan Promising review: "I use this as a daily moisturizer, foundation with SPF. It works so well with my skin, I can't say enough good things about it. I was color-matched in the store, and I'm so glad I made this purchase." —Elvira Promising review: "Love this brush. It is easy to use and fits comfortably in my hand. Especially helpful to use the small brush end for concealer and the fluffy end for powder." —Linda Promising review: "This brush actually changed my makeup routine. I use the denser side for liquid bronzer, and the fluffier side for powders, and it's flawless every time. I genuinely love it and can't go without it now!" —Jo Promising review: "I love these, they really do help with new pop-ups 10/10 would recommend. You can even see all the gunk it pulls out the next day." —Ashley Price: $11.99 (available in four colors) Promising review: "I've used every brand of eye patches on the market, and these are the best for my mature (50) eyes. I keep them in the fridge and use the Skyn Iceland Brightening Serum before putting on the patches. Reduced puffiness, reduced fine lines and wrinkles, and firmer undereyes. I use them almost every day. Totally worth it!" —Shannon Price: $22+ (available as a 4-pack, 8-pack, and a16-pack) Promising review: "This is the only product I own that makes a difference in my skin after just one use. I will never not have this in my skincare routine!" —Neller Promising review: "The newest item going into my makeup routine is definitely this mist! Kept my makeup from caking all day long! Love this stuff!!" —squeb Promising review: "This mask smells amazing, and it leaves my hair feeling so soft and hydrated. I leave it in for about 5 minutes while in the shower. I love the scent and how affordable it is." —Cailee Promising review: "Doesn't dry out my hands, and the vanilla scent is one of my favorite smells! It's so nice and light and not overpowering! It's a little more expensive, but the reason for why is obvious, it's worth a little extra for all the good this sanitizer does!" —Anna Promising review: "Looove this sponge! I have been using beauty sponges for 10 years, and this is the one I've repurchased the most. If you take care to wash it (I use it almost every day, so I wash it once a month lol), it can last super long. It is multi-use across the face with three different 'sides,' so it is well worth the already affordable price!" —poochina Promising review: "I love that you can customize how dark you want the results by using more or less drops. I love that you can mix it in with your usual body lotion to get a smooth, even result. It's much easier than using a mitt. Getting results is pretty quick. I've gotten compliments as to how natural my tan looks." —Joyce Price: $21.99 (available in three shades) Promising review: "I use this with my favorite moisturizer every morning, and my skin just radiates. Doesn't cause breakouts. I only use this for my everyday makeup routine." —Amanda Promising review: "This is like my fourth or fifth pair of tweezers I have bought from Tweezerman. I swear by these. Used to be that you could send them in to get sharpened. I'm not so sure anymore. But they are worth the money for how long you have them." —Ali Promising review: "I would totally buy this again. It works soo well, definitely recommend." —Allison Promising review: "I have been using bareMinerals for a few years now. I love its SPF in a formula with light coverage for daily use. Evens my skin tone with a minimal amount of product as well as provides the sunscreen needed. This 'mature' user feels it's all I need with a little blush and mascara to look put together!" —Jni Promising review: "I really love this baked blush compared to its competitor. It is softer, creamier, and has better pigment. It gives a nice coat after you use it, so you don't even have to use a highlighter on your cheeks. This is definitely going to be a repurchase for me. Don't sleep on Milani." —Robin Price: $12.99 (available in eight shades) Promising review: "The best E.l.f. product yet! Other than their primer, E.l.f has my loyalty; this product leaves skin so clear and healthy looking and so natural! This is chef's kiss!" —Melanie Promising review: "This Brush Bath Instant Makeup Brush Cleaner is the absolute best that I have used so far, and I have used many. I love the quick way this cleaner cleans and dries my brushes so that I can use them instantly. And cleaning brushes yields healthier skin! Don't ever stop carrying this item!!!" —Ruth Promising review: "Love this body oil, great for a just out of the shower moisturizer. The scent is clean, nice, and light. Love it so much I bought a few as gifts for friends." —Kat * Beauty Products That Reviewers Say They’ll Be Using “Forever” * K-Beauty Products With Jaw-Dropping Result Photos * If You Think You're Terrible At Makeup, These 24 Products May Change Your Mind * Beauty Products Under $20 That Are So Good, Reviewers Say They Use Them Every Day * K-Beauty Products So Magical, They Should Have Pixie Dust Included In The Ingredients List * Beauty Products So Effective You’ll Want To Shout Out Your Window About Them To Passersby Plus, eye makeup, new releases, mini-sized items, reader favorites, and finds from Walmart. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. The reviews for this post have been edited for length and clarity.