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The algorithm might burn your tired eyes, but you will actually be delighted to discover this holy grail sink cleaner and handy “salad pod” for work lunches.

The color-adaptive formula is designed so that one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Promising review: "After moving into a house owned by older adults, a lot was neglected. Feeling overwhelmed by the hard water left in our shower, I avoided it for months. After watching TikTok, I found this product recommendation, and MY GOD did it change my life. It is SUPER messy, so wear gloves, and it’s easiest to squeeze on a paper towel, apply, and then scrub with a wool scrub after. But once you figure out the flow, boy, does it work!!!" —Alicia

Promising review: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham

"I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli

Little Elf is a US-based small business that specializes in gift wrapping accessories. 

Promising review: "I purchased this after seeing it on TikTok and it did not disappoint! It’s an essential, I have already gifted to my best friend :)." —ADG

Here's what BuzzFeeder Heather Braga has to say about it: "I invested in this perfect gadget in 2022 and I'm not sure how I lived so long without it! It's seriously SO easy to use. It cuts well through thick and thin paper, doesn't take up a lot of storage space, and ensures clean lines when you're trying to wrap something neatly. It's so much better than when I'd try to fumble with scissors and cut completely unevenly. I'm a big fan."

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Check out a TikTok of the marshmallow lip treatment in action. 

Promising review: "My new must-have! My number one go-to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Get it from Amazon for $4.49 (also available in Strawberry Acai). 

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Check out a TikTok of the nausea relief inhaler in action. 

Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get a pack of two from Amazon for $12.99 (also available in a pack of four). 

Here's what BuzzFeeder Maitland Quitmeyer has to say about it: I bought this for my white porcelain kitchen sink and I've since texted five people about it, which is really a lot for such a boring grown-up product. It cleans beautifully, but the *best* thing about it is its ability to repel stains after cleaning. You know that thing when you rinse out your coffee cup and the coffee water just lingers in your sink, and you have to purposefully rinse it out for two minutes? You don't have to do that — the coffee can't stick to the sink and just goes RIGHT down the drain. Time saved, sink clean — this is really a Virgo dream product right here.

Promising review: "I first saw this product on TikTok. I was skeptical, as not everything that blows up works as well as they say. But after trying so many different sink cleaners, I was ready to give this a try. I followed the directions exactly on the bottle, and the results were instant. I will not go back to any other cleaner for my sink." —lexidan

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Here's what BuzzFeeder Maitland Quitmeyer has to say about them: "I bought a pack of these and love dusting with them! All the dust sticks right on, so you don't end up breathing in all the dust you just tried removing. It's great for baseboards, too!"

Promising review: "I saw these on the good ol' TikTok, and I was blown away by how much dirt it took off the baseboards. As a cleaner, mopping doesn't just do the trick sometimes, and I catch myself on my hands and knees wiping a majority of it away. These sponges come in a pack of four. They are already pre-wet, but they just feel cold to the touch. I ran one along a baseboard, and in less than a second, it took off more than my mop. These are easy to clean, and they dry really fast, so you can reuse them again and again." —smoresgalore

Get a pack of four from Amazon for $9.99 (available in six color packs, including my beloved pink). 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've had one of these for a while, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Check out a TikTok of the acne-banishing body spray in action. 

Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and I can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $13.99+ (available in different sizes).

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $12.99 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

Promising review: "I've seen these leggings all over TikTok and finally decided to give them a chance. I do a lot of HIIT workouts and find that these 'buttery soft' leggings never really hold up well. I don't know what they're doing differently here, but I love it. They are so soft and stretchy, but incredibly smooth. They've done well in HIIT, low-impact, and weight-lifting workouts. I couldn't recommend these enough." —Ashley 

"These leggings are incredible! The fabric is so soft and feels just like Lululemon. Lightweight, high-quality, and sweat‑wicking. Even during intense workouts or runs, I don’t feel sweaty at all. They move perfectly with my body and stay in place without riding down. Definitely my new favorite pair!" —Kara

Get them from Amazon for $32 (available in women's sizes XXS–XL and 29 colors) — and check out matching tops and bras at the Amazon CRZ Yoga page! 

Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer

Get it from Amazon for $24.99+ (available in five styles and in six colors). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Check out a TikTok of the foaming pink drain cleaner in action. 

Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner? I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out, and it left the sink smelling fresh and clean as well." —Amazon Customer 

Check out a TikTok of the moonrise alarm clock in action. 

Promising review: "This thing is the real deal. My daughters love it! They needed a way to wake up more naturally on school days — this alarm can be set to begin brightening 10 minutes before their alarm, and it’s helped a lot! Plus, they adore the beautiful moon nightlight with shooting stars — I do, too! This one seemed too good to be true when I ordered it, but it’s definitely lived up to the hype." —Emlefty11

Check out a TikTok of the Shark Cordless Pet Vacuum in action. 

Promising review: "Hands down the best vacuum I've owned! I’ve tried multiple vacuum brands over the years, and none of them come close to the performance of my Shark. Other vacuums either didn’t pick up well, left behind dust and debris, or lost suction way too quickly. But the Shark truly impressed me from day one. It’s lightweight, cordless, and incredibly powerful. It picks up everything — pet hair, crumbs, dust — you name it, and it actually stays clean after use. The battery lasts long enough for me to get through my entire home on one charge, and the suction power hasn’t faded with time. I’ve had mine for a while now, and it’s still going strong, which speaks volumes about the quality. If you’re tired of wasting money on brands that don’t deliver, trust me — go with Shark. It’s worth every penny!" —Kindle Customer

Get it from Amazon for $179.99 ( also available in four upgraded styles). 

Check out a TikTok of the double-sided cutting board in action. 

Promising review: "This cutting board is perfect! One side is for meat, the other for fruits and vegetables. There is no need for two separate boards. It's very stylish, made of sturdy materials, and easy to clean. It's so pretty I just leave it on the counter but it does have a handle for hanging." —Jowana Lamb 

Get it from Amazon for $19.99+ (available in two sizes). 

Instant Power is a small business that specializes in plumbing and cleaning products. 

Promising review: "I was wondering why I had to clean my toilet bowl so much; it always had discolored water, even though I don't use well water. I was doing my daily BuzzFeed/TikTok crawl and saw this stuff on one of the recommended pages. Well, turns out I had a super gross toilet tank hahaha, should've figured since the toilet itself is 20+ years old (I rent, okay‽). Anyway, this stuff really works! And super easy too, I just poured about half the bottle into the tank and stirred a little bit to mix it up before bed. The next morning, when I flushed, you wouldn't believe how clean the back was; it was like day and night! And it smelled nice too! So much different than the old rusty water smell I've unfortunately grown used to." —Amanda

Check out a TikTok of the Tumella Umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Get it from Amazon for $15.99+ (available in 25 colors and packs of two). 

Promising review: "I didn’t understand how this tool was going to work, but I saw a TikTok where someone used it as part of their everyday cleaning routine, and my curiosity got the best of me! And wow, oh wow, am I glad I did! The area has to be big enough to pull it back and forth, so it’s ideal for couches and beds, and other furniture. It is so easy to empty too, and oh so satisfying to see what you picked up with it! Now I want to try the handheld version for clothing!" —Kindle Customer

Get it from Amazon for $24.99+ (available in three colors). 

Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually, I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then I will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

Get it from Amazon for $20.98+ (available in two scents and two sizes).  

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable to different things in your life. I love what it stands for, and I look forward to when I burn mine after I’m done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently." —Brent Helm

Check out a TikTok of the magnetic fridge shelf in action. 

Promising review: "OMG. This was a worthy investment. I can't tell you how many people ask about these baskets when they visit my house. If you are into the farmhouse vibes, these are the perfect addition. I hate storing things on my counter, but I love that I can always keep fresh fruit and veggies from the store or garden readily available. The kids love that it is easy to get to, and I am incredibly surprised by how strong the magnet is. I have another one in the coffee nook on the other side of the fridge that holds the coffee pods and seasonings. Love how this has saved me space." —HereIAm 

Get it from Amazon for $25.63+ (available in four sizes and six colors). 

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews, but I have to for this. I saw this pillow on TikTok, and it got me curious, so I immediately came to Amazon. OMG, it’s such a game-changer. I’m a side sleeper, and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much, I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $89+ (available in two sizes and three shapes). 

Check out a TikTok of the Sqeezy in action. 

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower, and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.31. 

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "Miracle worker. My eyes were red for two days from my eyelash extensions because of irritation, and I tried two eye drops from the drugstore. Neither worked!! I ordered these from Amazon because of the reviews, and they worked within 30 seconds. I was genuinely so impressed. Highly recommend, and they are also super hydrating." —GB

For those new to the concept — instead of adding the color to these, you add the lines to create images within the colors. Sort of like a Rorschach test, but make it whimsical. 

Check out a TikTok of the reverse coloring book in action. 

Promising review: "Kendra Norton’s beautiful art books, Reverse Coloring books, have changed my world! My whole life, I thought I was not creative and therefore, had zero artistic ability. Now, this has become my favorite form of artistic expression. I turn on music and/or an audiobook and allow myself to go for an adventure outside of my mind, beyond my mind, if you will. This has become my favorite way to process through difficult emotions and experiences I’m working through." —K. DeWitt

(Psst — check out these cult-fave black fine point pens on Amazon for a good doodling option!) 

Check out a TikTok of the Prepara Salad Pod in action. 

Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also, the dressing at the top makes mixing salad so easy." —Adrienne Williams 

Check out a TikTok of the seamless underwear in action. 

Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years, spending unnecessary money. I’ll repurchase these over and over again." —Joshua

Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! 

Get a set of six from Amazon for $19.99 (available in women's sizes XS–XL and 14 sets). 

Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather

BuzzFeeder Heather Braga also mentioned that she uses it on her diamond rings, but it also works well on cubic zirconia earrings. 

Get it from Amazon for $9.48+ (available in two sizes and two or three packs).

Check out a TikTok of the Airplane Pockets tray table cover in action. 

Airplane Pockets is a small business that specializes in sanitary, portable travel organization products. 

I used this on a round-trip from NYC to Tokyo, both with connecting flights in Canada, and cannot sing its praises enough. It fit all four of the different tray tables I used it on and was so ridiculously handy for keeping track of all my littler odds and ends like AirPods, the plane's headphones, earplugs, a sleep mask, a book, gum, a scrunchie, and little snacks. The hanging end of it easily tucked into the built-in sleeve of the seat in front of me for takeoff, and when other passengers needed to scoot past me in my aisle seat. Usually, I feel like a hot mess and get frustrated rooting around in the grimy sleeve for my stuff, and this was such a refreshing solution! Several flight attendants even asked where I got it to buy one for themselves! 

Promising review: "I purchased this because I saw them all over TikTok. As someone with chronic illness, I honestly carry around like 10 different pill bottles for 'just in case' situations. This little pill box is a great size. I love that it’s magnetic, and each little compartment fits a good amount of pills. It won’t fit a ton of Tums if that’s what you’re looking for, but the amount of space this has saved in my bag is amazing!" —Jasmin Salas

Get it from Amazon for $8.99+ (available in two sizes and 11 colors). 

Reviews have been edited for length and/or clarity.

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* TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg

* PSA: Amazon Has An “Internet Famous” Section And These 36 Items Are Some Of The Shining Stars

* I Am Here To Inform You That These 36 TikTok Beauty Finds Should Be On Your Radar

* TikTok-Approved, More Affordable Alternatives To Name-Brand Products

* "Sometimes TikTok Doesn't Lie": 30 Products Reviewers Found On TikTok That Are *Actually* Worth The Hype

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in  lifestyle writing that specializes in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.” You can usually find her grilling her pals on their latest must-have products, giving a fake name at the local Taco Bell after eating there for the fourth day in a row, or talking everyone's ears off about the magic of New York City.