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Promising review: "The TikTok girlies did not lie. This is great. Smells divine without being too strong." —patricia bentham

"I’m obsessed with this lotion! It smells amazing, and the scent lingers beautifully on my skin all night. By the 24-hour mark, it’s faint but still there, and the hydration lasts the entire time. I’ve seen a lot of people compare it to EOS vanilla cashmere, but I personally love this one more because it’s much more moisturizing. Even though the fragrance isn’t as strong, I love the soft hint of vanilla and cocoa butter it leaves behind. It pairs perfectly with my gourmand perfumes and body sprays. Definitely my new go-to!" —Kxyxlli

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Promising review: "I absolutely love this moisturizing face mask! From the first use, my skin felt instantly hydrated, soft, and refreshed. The texture is smooth and soothing, and it doesn’t leave any greasy residue — just a healthy, dewy glow. I use it a few times a week, and it’s made a noticeable difference in how plump and radiant my skin looks. The scent is light and calming, and the formula feels high-quality. Perfect for anyone who wants an instant boost of hydration and a spa-like experience at home. Highly recommend!" —Pamela 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've had one of these for a while, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva

Get a pack of two from Amazon for $13.15. 

Check out a TikTok of the nausea relief inhaler in action. 

Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get a pack of two from Amazon for $12.99 (also available in a pack of four). 

Promising review: "Love how this makes my skin feel. I have been using it for three weeks and can tell a difference in my face. But the real surprise came from the difference I saw on the top of my hands. I usually take the product and mix it on the top of my hand, then apply it to my face. Well, my 60-year-old hands are plumper and look more refreshed. So if it’s doing that to my hand, then it’s great for my face." —Dally

Get it from Amazon for $19.90 (available in two other styles). 

Read more about how temperature therapy can help with migraine prevention at Mayo Clinic.

I get eyeball headaches like nobody's business, so I was very excited to try these out! My impulse is usually to put an ice pack on my head, but it's just too cold for me to stand it (and too inconvenient). These are super lightweight, easily stick to your forehead, and cool SO FAST it feels like witchcraft. I truly can't comprehend how all the cold comes from such a tiny patch!! It is just the right amount of cold to help numb the pain without distracting me while I'm trying to get work done, and the cold really does last for hours. I often still take a pain reliever when I get headaches, but they take forever to work on me, and these are an absolute godsend while I'm waiting. 

Get a pack of four from Amazon for $7.12.  

Eight Saints is a small business that specializes in skincare products. 

Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen results in my skin texture and fine lines while not triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach 

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and I can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $13.99+ (available in different sizes).

Promising review: "Miracle! I have really suffered from grinding my teeth all day. It was so bad I could chew through leather! I got these night guards and, after two days, they fixed the position of my jaw, and I no longer grind. I'm so relieved, can't believe it! I am so happy now! I wore them on my bottom teeth, and there's no digging into my gums, so comfortable! Plus, you can easily talk with it in your mouth. Anyone who suffers from anxiety grinding should wear these!" —Coffee Freak 

Get a pack of 16 from Amazon for $27.16 (available in larger packs and with included dental floss).

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

"I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW

Get it from Amazon for $12.99 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

In addition to functioning as a sunrise alarm clock, Hatch Restore 3 lets you personalize a "bedtime routine" for each night to train your brain to recognize sleep cues and get a better night's rest. Options include changing the light settings to more amber tones to help produce melatonin for sleep, soothing noise options, and sleep meditations and sleep stories you can get in the Hatch app.

Promising review: "I’ve been using the Hatch 3 for a few weeks now, and I must say, it has completely transformed my mornings. The customizable sounds and soothing noise options create such a calming, peaceful atmosphere that makes waking up feel like a pleasant experience rather than a jarring event. I’ve found myself waking up feeling more relaxed, with the gradual transition from soft sounds to more lively tones gently guiding me out of sleep. The app is another great bonus. It allows for full customization of the wake-up and wind-down routines, so I can set the tone of my day from the moment I wake up to when I’m getting ready for bed. The soft, warm light feature is also fantastic. It mimics the sunrise, gradually brightening the room and helping to regulate my circadian rhythm. Overall, the Hatch 3 is not just a smart alarm clock; it’s an experience." —Nate

Get it from Amazon for $169.99 (available in three styles). 

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews, but I have to for this. I saw this pillow on TikTok, and it got me curious, so I immediately came to Amazon. OMG, it’s such a game-changer. I’m a side sleeper, and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much, I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $89+ (available in two sizes and three shapes). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Read more about how menthol can help with temporary pain relief at Cleveland Clinic. 

Promising review: "Biofreeze's Dry Stick has been a game changer format for me!! I really love this convenient little version I can take on the go, and fits in the palm of my hand. The product does not feel greasy after it dries and gives the cooling relief I love from Biofreeze menthol products. It has been super easy to apply and mess-free for me. Will be buying again for sure." —Lisa M. 

Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually, I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then I will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

Get it from Amazon for $20.98+ (available in two scents and two sizes).  

First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

Promising review: "Miracle worker pads. These are amazing! I get seriously bad ingrown hairs in my bikini line, and they were gone after two days of using these pads. They smell a little funky, but the smell doesn’t linger. They are a good size and are easy to use.' —Kelsie Pellegrini

Get a set of 28 pads from Amazon for $17.  

Promising review: "These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap), and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I’m so glad that I did! They are so comfortable! Made from silicone, so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now, does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring and that is exactly what I needed them to do." —melanie98837

Get it from Amazon for $24.95 (available in seven colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting!). 

Check out a TikTok of the foot masks in action. 

I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! 

Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018

Get a set of three pairs from Amazon for $11.97.  

Sagely is a family-owned small business founded by husband-and-wife team Ellie Glazer and Ivor Miskulin, who spent three years designing the ideal, stress-free pill storage solution. The silicone lids are super secure but also designed for gentle and easy opening and closing to account for users with dexterity issues.

Promising review: "Love this thing!!! The little slots to push in pills are fantastic, and the containers are very large. It keeps my huge vitamin pills on either side and could fit over 10 large ones if needed. Love this thing. Worth the price, and it looks like it'll last forever. I do wish the magnets were stronger. They just keep them in place but will slide off if bumped. I assume this is helpful for people with arthritis. It's an easy fix. I take down one day's worth of pills, set it on my counter, and now I'm not too lazy to take my pills!" —Chicken McNugget

Get it from Amazon for $34.99 (available in four colors). 

Reviewers also swear by these for crafts with fine detail work, like painting and embroidery. 

Promising review: "I had seen this product from someone I follow on TikTok, and they have a great review on it. I absolutely love it!! It’s great because it hangs around your neck and it’s lightweight. It has three different light settings on it, so you can choose what is best for your eyes. And it also has a 30-minute timer you can set in case you fall asleep, so it will go off, and you don't have to worry about it staying on the whole time. I highly recommend it!!" —Tabatha C. 

Get it from Amazon for $19.99 (available in eight colors). 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Promising review: "TikTok was right — these actually work. As someone who suffers from dust allergies, I have no idea how I didn't get an air purifier before. Love this product, it's easy to connect and remote manage via the app." —Gil Hirak

Get it from Amazon for $68.94 (available in black and white and four styles). 

Promising review: "I saw some hype about this L'Oreal Collagen Bounce serum, so I decided to try it. Wow! I put it on at night, it felt good on my face and neck skin, but the best part was how my skin looked and felt in the morning. Nice job, L'Oreal, keep new products like this coming!" —peggy366

Nap Guardian is a small business that specializes in doorbell covers for home use. 

Check out a TikTok of the Nap Guardian in action. 

Promising review: "This is well-made and very easy to apply. I have it on my Ring doorbell camera, and it keeps delivery people from ringing my doorbell very well. It also does not obstruct my view or notifications for my Ring doorbell camera. Great for when taking a nap!" —Amazon Customer

Psst — a lot of reviewers with chronic constipation and other gastrointestinal issues that get them ~backed up~ swear by this! Read more about constipation relief at home, including using a squatting position, at Cleveland Clinic. 

Promising review: "This is a game changer. I was skeptical, but this thing REALLY works! Since we started using this about a week ago, we have noticed significantly less abdominal pain, bloating/gas, and increased gut health. I highly recommend this to everyone!" —emily a 

Get it from Amazon for $24.99+ (available in three sizes and in multipacks). 

Comfilife is a small business that specializes in comfort-based personal care products. 

Promising review: "Life-changing on a long trip! My partner wanted us to drive from Colorado to California. I wanted to fly because I had fallen, and half of my body was in pain. He talked me into it, so I purchased this pillow for the car ride. What a game-changer! It helped so much with the pain, and I would recommend it for anyone in the car!" —Nadia

Get it from Amazon for $49.99+ (available in seven colors).

Promising review: "I struggled to find a good bath stand, until I gave this one a try! It is the perfect height for my bathtub, but also it is adjustable. So if you have a bathtub that sits higher or even lower, adjusting the height is very easy. The assembly was very straightforward. I use this stand every single night." —Kayleigh Lauhoff 

Get it from Amazon for $34.99+ (available in four styles). 

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in  lifestyle writing that specializes in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.” You can usually find her grilling her pals on their latest must-have products, giving a fake name at the local Taco Bell after eating there for the fourth day in a row, or talking everyone's ears off about the magic of New York City.