As Joby Aviation Preps to Launch Flying Taxis in Dubai, Should You Buy JOBY Stock Now?

Image by tech_BG via Shutterstock
Image by tech_BG via Shutterstock
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It's reality now and science fiction no more. Joby Aviation (JOBY), the urban air mobility company with a focus on electric vertical takeoff and landing (eVTOL) vehicles, is partnering with Uber (UBER) to launch air taxi services in Dubai later this year. Users will be able to call the service from the Uber app if their trip qualifies, with the added benefit of Uber Black pick-up and drop-off.

“Our focus has always been on creating a flight experience that operates quietly and integrates naturally into the rhythm of city life," said Joby Chief Product Officer Eric Allison. "By partnering with Uber, we’re making this new mode of transportation familiar and accessible, connecting the ground and the sky through a system designed to save people time and fit seamlessly into how they already move.”

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The electric air taxi will be flown by a certified commercial pilot with panoramic views from every seat. With top speeds of up to 200 mph, Joby's air taxi will have a range of 100 miles on one charge. Although pricing has not been revealed, industry estimates suggest that the per-seat fare could be between $50 to $100 for short-haul trips. Notably, Joby has long-stated that the initial target price for its air taxi service will be similar to high-end ground transportation, specifically Uber Black.

JOBY stock popped more than 4% on Feb. 26. Yet, the stock remains down by 25% on a year-to-date (YTD) basis. Can the realization of Joby's commercialization dream finally halt the rut in the JOBY stock and propel shares to new heights? Let's find out.

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What Is Jolly With Joby (And What Is Not)?

In the realm of eVTOL, Joby is often seen as a frontrunner, having been founded way back in 2009 and also being one of the first among its peers to become publicly listed in August 2021. Moreover, what works in favor of Joby is that it is vertically integrated, meaning it plans to both manufacture its aircraft and operate the ride-sharing service. While this reduces dependence on others, it also requires significant control over costs.

Overall, the eVTOL sector holds considerable promise, and Joby Aviation stands out with several meaningful near- and medium-term catalysts. Key milestones include its advancement through Federal Aviation Administration (FAA) certification stages, with Stage 4 completion targeted for mid-2026 (potentially unlocking backlog from partners such as Delta (DAL)), scaling manufacturing to four aircraft per month by 2027 (supported by Toyota’s (TM) $1 billion investment and deployment of 200 engineers), and active participation in the FAA’s eVTOL Pilot Program, which is testing nationwide operations and anticipates around 25 vertiports in the coming years.